Jochen Wirtz is Vice Dean MBA Programmes and Professor of Marketing at the NUS Business School, National University of Singapore (NUS). Further, he is an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, US, and a Global Faculty of the Center for Services Leadership (CSL) at Arizona State University, US.

Previously, Dr Wirtz was the founding director of the UCLA – NUS Executive MBA Program, ranked globally #6 in the Financial Times 2016 EMBA rankings (from 2002 to 2017) and an Associate Fellow at the Saïd Business School, University of Oxford (from 2008 to 2013).

Dr Wirtz is a leading authority on services marketing and management. His research has been published in over 200 academic journal articles, incl. in six features in Harvard Business Review. He has received over 50 awards in recognition of his excellence in research and teaching.

His 20 plus books include Services Marketing – People, Technology, Strategy (World Scientific, 9th edition, 2022) and Essentials of Services Marketing (Pearson Education, 4th edition, 2023). With combined sales of over 1 million copies, they have become globally leading services marketing textbooks. His latest book for managers is Intelligent Automation: Learn how to harness Artificial Intelligence to Boost Business & Make Our World More Humans (World Scientific, 2020).

Dr Wirtz has worked with international consulting firms, including Accenture, Arthur D. Little and KPMG, and major service firms around the world. He has been an angel investor in a number of start-ups, incl. Dataswyft (www.dataswyft.io) and TranscribeMe (www.TranscribeMe.com).

Dr. Wirtz received his Ph.D. from the London Business School and holds a professional certification in banking. Originally from Germany, Professor Wirtz spent seven years in London before moving to Asia.