Professor bizwirtz
ACCEPTING PHD STUDENTS
Faculty & Department
Joint Appointments
Vice-dean, Dean's Office (biz), School Of Business
Vice-Dean, Dean's Office (BIZ), School of Business
Education
Doctor of Philosophy, University of London, United Kingdom
Bachelor of Arts with Hons, Fachhochschule Rosenheim, Germany
Bio
Jochen Wirtz is Vice Dean MBA Programmes and Professor of Marketing at the NUS Business School, National University of Singapore (NUS). Further, he is an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, US, and a Global Faculty of the Center for Services Leadership (CSL) at Arizona State University, US.
Previously, Dr Wirtz was the founding director of the UCLA – NUS Executive MBA Program, ranked globally #6 in the Financial Times 2016 EMBA rankings (from 2002 to 2017) and an Associate Fellow at the Saïd Business School, University of Oxford (from 2008 to 2013).
Dr Wirtz is a leading authority on services marketing and management. His research has been published in over 200 academic journal articles, incl. in six features in Harvard Business Review. He has received over 50 awards in recognition of his excellence in research and teaching.
His 20 plus books include Services Marketing – People, Technology, Strategy (World Scientific, 9th edition, 2022) and Essentials of Services Marketing (Pearson Education, 4th edition, 2023). With combined sales of over 1 million copies, they have become globally leading services marketing textbooks. His latest book for managers is Intelligent Automation: Learn how to harness Artificial Intelligence to Boost Business & Make Our World More Humans (World Scientific, 2020).
Dr Wirtz has worked with international consulting firms, including Accenture, Arthur D. Little and KPMG, and major service firms around the world. He has been an angel investor in a number of start-ups, incl. Dataswyft (www.dataswyft.io) and TranscribeMe (www.TranscribeMe.com).
Dr. Wirtz received his Ph.D. from the London Business School and holds a professional certification in banking. Originally from Germany, Professor Wirtz spent seven years in London before moving to Asia.
Contact Information
Dear Candidates, I am passionate about services marketing and service management, plus the role technology plays in these contexts. You can see my recent papers on ResearchGate – https://www.researchgate.net/profile/Jochen-Wirtz . If these topics excite you, I’d be happy to explore PhD supervision with you. However, you’d have to gain independent admission to the PhD Program at the NUS Marketing Department first and do the 1st year course work. Then, you’d start with your own research. Wishing you all the best for your PhD journey! Jochen
Most Significant Awards and Honours
- The Grönroos Service Research Award 2023. This award is given for “excellent achievements in service research challenging common understanding and demonstrating significant originality” and celebrates pioneering and innovative advancements in service research. It is named after Emeritus Professor Christian Grönroos, one of the true pioneers of service research (GoogleScholar 120,000 citations as of Aug. 2024).
- Clarivate Highly Cited Researcher Award 2022, 2023 & 2024 (based on Web of Science Citations of high impact articles)
- Christopher Lovelock Career Contributions to the Services Discipline Award 2019. This is the highest award of the American Marketing Association (AMA) Service Community.
- Placed on the Honor Role of the University-level Annual Teaching Excellence Award, National University of Singapore for winning this award three times, 2014 – 2018
- Winner of the 2012 Academy of Marketing Science (AMS) Outstanding Marketing Educator Award. This is the highest recognition of teaching excellence of AMS globally.
- Ranked number 2 globally in service research by productivity as published by Tan Kay Chuan and Atarod Goudarzlou (2011), “Publications in Major Service Research Journals: An Assessment of Institutional and Individual Research Productivity,” Working Paper (this article can be provided upon request).
- Winner of the inaugural ‘Outstanding Service Researcher Award 2010’, awarded by Emerald Group Publishing, presented at the ServSIG International Research Conference Gala Dinner in June 2010. The award is based on lifetime publications in services marketing & management discipline, and is awarded and sponsored by Journal of Service Management.
- Winner of the university-level Outstanding Educator Award 2003. This award was given to the top two educators in 2003 out of some 2,700 professors teaching at the National University of Singapore.
I am passionate about Service Marketing & Management, Service Robots, AI, Platforms & Corporate Digital Responsibility.