2020
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Why did you choose to do a PhD?
Upon completion of my undergraduate studies, I worked as a consultant for around 5+ years before deciding to do a PhD. While I enjoyed my work, part of me wanted to be in an environment where I could continually learn and have the flexibility to explore and do research on topics that interest me.
Why did you choose to do graduate education at NUS? If you received offers from other universities, why did you pick NUS?
I spent a year as a research assistant in NUS to see if a PhD, and a career path in research, would be the right choice for me. I witnessed, in NUS, how rigorous research is carried out within a flexible and welcoming environment. Research ideas and directions are constantly examined, improved upon, and challenged by great minds.
Briefly share about your research or thesis (i.e. dissertation topic for Masters by Coursework students).
I study consumer behavior, and am interested in the intersection between consumer choice and technology / innovation.
Share something fun from your graduate journey at NUS.
Getting to go on overseas conferences, where I can share my work and listen to other great minds share their work.