2020
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Why did you choose to do a PhD?
I’ve always wanted to be an academic, and PhD is foundational to it. Being an academic enables you to delve deep into a specific area and come up with robust insights that further human understanding. Also, I am passionate about communicating ideas and in my field, being an academic can help to teach and interact with the business leaders of tomorrow.
Briefly share about your research or thesis (i.e. dissertation topic for Masters by Coursework students).
Social Media Buzz and New Product Adoption