2020
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Why did you choose to do graduate education at NUS? If you received offers from other universities, why did you pick NUS?
I love the weather and environment in Singapore. The faculty members in Marketing are doing very interesting and high-quality research.
Briefly share about your research or thesis (i.e. dissertation topic for Masters by Coursework students).
Online Extension and Channel Bargaining Power
Share a challenge you faced in graduate school and how you overcame it.
I majored in Math before and transitioned to Marketing to do my PhD. I knew nothing about Marketing at the first beginning. But the coursework, RA experience, the guidance of my advisor, and the weekly seminar quickly make me understand what the marketing people are doing and the significance of marketing research.