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M.Sc. in Marketing Analytics and Insights (Coursework)
Marketing
Analytics
Business Analytics
Masters

The NUS MSc in Marketing Analytics and Insights programme focuses on training future marketers in three strengths.

  1. The ability to uncover and articulate specific data analytics needs to address marketing problems.
  2. Mastering the state-of-the-art research tools, which are the necessary hard skills to tackle such needs.
  3. Effective communication of analytical insights.
Faculty
faculty-iconBusiness
department-iconMarketing
email-iconmscmarketing@nus.edu.sglocation-iconNUS Business School Mochtar Riady Building Level 2 15 Kent Ridge Drive, Singapore 119245

Our diverse full-time faculty have established ourselves as a knowledge-creation and dissemination centre, to contribute to the academic and business communities, for relevant lifelong learning. Our expertise and cutting-edge research span diverse topics grounded in economics, psychology, and management science, while achieving theoretical, methodological, and substantive impact of value to students, consumers, managers, policy makers, and the broader society.

Scholarships

No scholarships provided for the programme

Commitment and Candidature
CommitmentAverage CandidatureMaximum Candidature
Full Time12 Months15 Months
Target Audience

Bachelor’s degree holders who are interested in marketing and analytics and seek to find employment in sectors including, but not limited to Advertising, E-commerce, Technology, Consultancy, Tourism, and more.

General Admission Criteria
CriteriaMinimum Score
GPAA good undergraduate degree in any discipline.
English Proficiency TestsTOEFL
Internet-based
100 / 120
IELTS7 / 9


  1. A strong performance in the interview (shortlisted candidates only)

  2. Good TOEFL or IELTS scores if English is not the mother tongue or medium of prior undergraduate instruction.

  3. A good GMAT/GRE score will strengthen your application. Candidates with good GMAT/GRE scores will be considered favorably for study awards.

  4. Full admissions requirements

  5. Full application checklist


Application Periods and Intakes
CategoryApplication WindowApplication Result Released

Semester 1 Intake

(August)

All students of any nationalities

Application Opens: October 1 2025

Application Closes: February 28 2025

July 2024
How to Apply?
Please visit GradApp to apply online. Click here for the GradApp Applicant Guide.
https://mscmarketing.nus.edu.sg/admissions/apply-now/